By Phil Reimer, For Postmedia News
J.D. Power is probably known to most observers as the company that
ranks cars from automakers around the world. On TV, you will find the
award - or endorsement - stamped on commercials, and the manufacturers
wait anxiously to slap on that seal of approval.
But the people at
J.D. Power are more than that. They rank insurance, electronics and a
host of services and manufacturers, including travel. I had assumed they
felt the cruise industry was a niche market because their travel
surveys concentrated on air, hotel, other travel and car rentals. Now
cruising has caught their attention, and they have just completed the
company's first Cruise Line Satisfaction Report for 2013.
The
following seven categories, in order of importance, are the criteria
used to rank the cruise lines: service; stateroom; food;
embarkation/debarkation; entertainment; cost; and excursions (port
adventures).
The ranking totals were out of 1,000 points and were
based on 3,003 responses from customers who travelled on a cruise ship.
The rankings took place from May 29 through June 14 this year.
The
winner that came first in the rankings? Disney Cruise Line, with 871
points, performed especially well in the food and entertainment
categories.
Read more at: http://www.calgaryherald.com/travel/Disney+lines+cruise+into+spot/8620803/story.html
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