By Arlene Satchell, Sun Sentinel
Major cruise lines are finding new ways to tap the expertise of local companies and personalities to enhance their shipboard guest offerings.
Royal Caribbean International, for example, formed a partnership with James Beard Award-winning Miami chef Michael Schwartz of Michael's Genuine Food & Drink.
Since October Schwartz has been creating specialty, multi-course tasting menus, which integrate produce and meat sourced from South Florida farmers for 150 Central Park — Oasis of the Seas' fine dining restaurant.
Industry experts say initiatives like these are cruise lines' attempt to cater to a more diverse, discerning and evolving customer, and to find other ways to stand out.
Read more: http://www.sun-sentinel.com/business/fl-cruise-lines-local-talent-20120820,0,692260.story
No comments:
Post a Comment